Lifebuoy is the world's number one hygiene soap brand1, sold in nearly 60 countries. Contains advanced Silver Shield Formula - the powerful germ protection formula to fight against stronger germs. Gives 100% stronger germ protection from today’s germs, compared to ordinary soaps. Bathe with Lifebuoy Total soap and protect your family from germs that cause flu, cold, cough, diarrhea, and other infections. So, get Lifebuoy and keep your family protected from illnesses, through the power of Silver Shield Formula.