Lays is made with India's best-quality fresh potatoes, simply sliced and cooked in edible vegetable oils, and then seasoned with delicious flavors! Lay's have come up with "baked chips "advertised as containing low fat and a better alternative to fried chips. First up - they taste great, that's because we bake them for crispy crunchiness and exceptional taste and because they are baked they contain 50% less fat".