Fem gold bleach is your best option, With no added ammonia. It's a safe and effective natural bleach formula that lightens & brightens the skin tone by removing any dead cells from the surface of the skin. Fem gold bleach is enriched with the goodness of real gold dust and skin moisturizers. That's why Fem Fairness Naturals Gold Bleach is your best option. With no added ammonia, it's a safe and effective natural bleach formula that lightens & brightens the skin tone by removing any dead cells from the surface of the skin and stopping regeneration of any new pigmentation cells.