Canadian Grocer

Canadian Grocer

THE NEW STARTUP TREND? GO NICHE

Meet a group of entrepreneurs looking to take their own peice of grocery pie.

While Pirate Joe's brings food to Canandians from one of American's favourite grocery stores, another startup is focused on more local ones.

Cartly is an online delivery service catering to the Greater Toronto Area's growing South Asian population, providing access to more than 7,000 products from companies including MTR, India Gate, Tilda, Priya, Deep Foods and Shan.

 

Founder and CEO Praveen Korukonda says about 70% of the products offered by Cartly are ethnic.

The company primarily serves customers in Brampton, Etobicoke and North York, although it's also creating packages of non-perishable items that can be sent across the country. Cartly works with several Toronto-area ethnic grocers, including India Bazaar and Fresh Food Market.

Korukonda won't say how many orders the company fills in a typical month, but says that between 60% and 70% of the customers are repeat users. Average basket size ranges between $75 and $80 - approximately double the size from when the company first launched.