Britannia Fruit Cake has soft and delicious cake slices with the goodness of little fruit bits, milk, and eggs. With the best all-natural ingredients, each bite gives a mouth-watering flavor. Britannia Cakes have soft spongy and fluffy slices that deliciously melt in your mouth. Britannia Fruit Cake is spongy and juicy and melts in your mouth. These delicious little treats are packed with goodness all-natural ingredients. As a brand, Britannia is already known as a healthy choice option. However, the challenge here was to showcase that, in spite of it being healthy with the nutrition of milk, egg, and fruits, Britannia cakes are also equally yummy. The campaign uses a child and his mother to showcase an everyday setting in any household.